Diogo Matos

How I write ads for Premium Pet Food

Ad Copy Breakdown for Barkyn

How I write ads for Portuguese High Speed Trains

Ad Copy Breakdown for CP (Comboios de Portugal)

damn good marketer is back (but different)

Season 1 Wrap-Up

Until the flowers bloom again

Why swearing in books doesn't work

Or diminishing returns

How a city evaded conquest by changing the goalpost

Or playing metrics to your advantage

Rewriting boring train ads

Or why you need to sell benefits

Why Americans need flags at airports

Or why you need to point out the obvious

Why do humans suck at airports?

And how can we fix it?

How this console won positioning

Or the importance of niching down